Are They Entermercials? Or Commertainments?

How does the 30-second TV spot fare in our digital age? Isn’t it interesting that you can find just about any commercial on YouTube, from the one you just had to watch again right away to commercials dragged out of archives from the seventies. Some people even devote themselves to cataloguing and sharing them with others!

Has the commercial become a new entertainment? Who hasn’t had their friend say, “Have you seen the new GEICO commercial?” and then went and watched it.


Past are the days when commercials were there only only to promote products. Now they’re mini TV shows, designed to hook the viewer (or, in the case of the Internet, the searcher) for the next installment.

Direct quote from YouTube comment: “Is it wrong .. that I sit..anticpating these commercials..even more than my primetime shows?!? Drop ALL the ads in one episode... My night would be complete LOL!!!!!!! TARGET LADY ROCKS!!!!!!!!!!!!!!!!!!!!!!!!!!”

At least I love it.