Kraft Foods knows that people have opinions about food. They also know that the best thing a company can do is to get people talking about their product. So Miracle Whip has launched a new campaign that "lets" people share their opinions about Miracle Whip, and they totally polarize the issue -- you either love it or you hate it. Either way, you're talking about... it.
But built right into the message is the opportunity to talk back -- "Are you Miracle Whip" implies TELL US! So right away (BTW, "miraclewhip.com" goes to MW's Youtube page), you get people involved by spreading the campaign.
I'm not a Miracle Whip fan, but their campaign is dang good.
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