Smell Like a Man, Man

Wow. If you haven't seen Old Spice lately, you probably think Old Spice's colognes and aftershaves are only worn by stodgy old men. Like your grandpa. Or uncle. But ever since Old Spice was taken over by Proctor & Gamble, the personal-care giant, Old Spice has received.... not a makeover, that's too unmanly a term for it... but an overhaul, really.

Since the early thousands, Old Spice has debuted a number of deodorants... but RECENTLY, they've come out with a whole brand redo. Old Spice has turned it inherent weakness (used by older men) into a great strength (used by real men). If you use Old Spice, you're a man, man. These older men are living the life, just what younger men want to do. Real men are pirates. Real men are seamen. Real men are football players. Real men romanced in the seventies.

And it's kind of poking fun at itself. The spots are absolutely hilarious! Their main man is, man, a man. It's all about manhood. In scent form. You don't want to smell like sunsets and baby powder -- leave that for the ladies -- smell like jet fighters and punching.

How more manly can you get? Check it out at http://www.oldspice.com/ especially the videos.