So, watching the super bowl, there were some pretty dumb ads. Dumb in that they were simply too complex for the average viewer (probably drunk) to "get." Most of the commercials were simply bad ideas blown out of proportion. Bad ideas + too much money = no good.
One campaign that exemplifies this are the Audi, "New Luxury," ads. The situation is too complex to get in one sitting; the side-notes are too obscure, i.e. Kenny G. plays the saxophone to calm the rich inmates? What? The Mercedes-Benz as a symbol of the "old luxury?" People won't get that in such a quick reference.
Anyway, here is the commercial that ran. Sure it's funny, and visually stimulating... but perhaps not effective.
There are other "teasers" that help define the situation, but don't really ad anything to the story.
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